Harsh has spent nine years running organic search for sports media, iGaming, publishing and SaaS sites. He is currently SEO Site Manager at MoveUp Media, looking after search for toffeeweb.com and footballfaithful.com across five English speaking markets.
Before that he owned the web architecture for the cricket platforms crex.com and cricket.one at Parth Tech, where organic visibility grew more than 200% year on year. At Better Collective he recovered insidesport.in from a Google manual action, and at Sportskeeda he optimised more than 2,000 articles inside a network doing over 100 million pageviews a month.
Most of his recent work is building AI workflows for his own teams with Claude, ChatGPT and MCP: an internal linking dashboard, daily rank and competitor reports, and content quality checks.
He studied Computer Science at the University of Pune (B.E., 2018).